NEW CASTLE, Pa. — Berner International Corp. introduces its redesigned website. In coordination with the website redesign, Berner also reorganized its entire product line by application to better expedite air curtain selection and specification.
The www.berner.com website utilizes mobile-friendly responsive design, which automatically resizes screen resolution to a visitor’s smartphone, tablet, laptop, PC or theater size conference room monitor. “Having a mobile-friendly website is important as our customers are increasingly using smartphones and tablets when they’re outside the office,” said Georgia Berner, president.
The new Berner website is now organized by industry, such as restaurant, retail, institution/facility and manufacturing/warehousing. Berner has replaced its model names such as the MaxAir, Mark, Aristocrat or K-Zone with category names they targets, such as Industrial, Commercial, Architectural and Sanitation Certified. The website easily cross references today’s models to their past names through the search function or the “Renamed Page.”
The website’s intuitiveness includes an air curtain selector program which uses product and case study application photos to help the user navigate toward a model selection that fits the door opening. Each individual product page includes tabs for heater types, accessories, specifications, related products and other options. Each product page also includes a building information modeling tab for links hosted by architectural online product catalogs, ARCAT and AutoDesk. There is also an easy-to-find “Contact Sales” page that offers the user assistance and/or pricing. “Google’s April announcement of mobile-friendliness as a ranking signal coincides with Berner’s website reorganization,” said Berner, who launched the air curtain industry’s first website in the 1990s. “We wanted the new site to continue to be a resource for those who want to know more and, at the same time, make it simpler to select a Berner air curtain from our many designs.”
Future website improvements will include an energy calculator that surpasses previous text-only versions with a visually exciting, graphical user interface and intuitiveness that directs users to a more accurate energy savings and payback figure.
For more information on Berner air curtain products, visit www.berner.com or call or call 724-658-3551.
