GROHE Rebrands Ladylux Kitchen Faucet Line

GROHE is rebranding its Ladylux kitchen faucet collection as GROHE Zedra. The line has long been popularly known as Zedra in much of the world outside of the U.S. and Canada, and the decision for this shift is to ensure global brand consistency in the future, as well as to better align with GROHE’s corporate values and commitment to gender equality and inclusiveness.

The Ladylux collection was launched in the U.S. and Canada nearly four decades ago and was the first kitchen faucet to introduce an integrated pull-out spray head. The line is synonymous with innovation, design excellence and dedication to making life easy, efficient and aesthetically pleasing.

The same Ladylux attributes and state-of-the art technology will continue under the new GROHE Zedra name. Last March, Zedra was honored with the Golden Award – “Best of the Best” in the kitchen faucet and sinks category of the 2021 Kitchen Innovation Award.