Oatey Expands Social Media Ambassador Program to Include 12 Influential Plumbing, Building Professionals

Oatey Co. announced the addition of seven new plumbing and building professionals to its Social Media Ambassador Program. Through its ambassador program, the company is invested in developing robust relationships with tradespeople in the field – learning from their experiences, listening to their perspectives, and partnering to promote the company across social media and beyond. The program is an extension of the brand’s social media community, through which Oatey connects with and supports its end users and tradespeople around the world.

The 2023 class of new ambassadors includes experienced plumbers Evan Berns, Colin Luttrell, Nick Parlet, Jeff Keller, Nick Merritt, Justin Noftle and Jesharelah (Shay) Lorette, collectively representing a diverse range of plumbing and building expertise from across North America. The new ambassadors join returning Oatey Ambassadors Danielle Browne, Thomas Young, Alex Gouin, Robert Broccolo and Germaine Nelson.

The ambassadors champion the company’s family of brands (including Oatey, Dearborn, Hercules, Cherne and more) through authentic multimedia content and personal advocacy across social media and beyond. As an extension of the Oatey team, ambassadors’ partner with the company on social media events, giveaways, trade shows, podcasts and more to bring the story of the company brands and products to life.

Ambassadors also have the opportunity to travel to the company’s training facility, Oatey University, for an annual two-day Ambassador Fest event, which includes hands-on training, networking, product discussions and more. Through the many touchpoints of the program, ambassadors benefit from expanded visibility and reach for their personal brand across the digital landscape.

A new class of ambassadors will be selected each year. For additional information, visit oatey.com.