LG Earns Climate Communications and Sustained Excellence Awards
WASHINGTON, D.C. — LG Electronics has been recognized by the U.S. Environmental Protection Agency with the 2015 Energy Star Partner of the Year-Sustained Excellence Award for continued leadership in protecting the environment through energy-efficient consumer electronics and home appliance products. LG also earned the 2015 Energy Star Partner of the Year-Climate Communications Award for efforts to raise consumers’ awareness of the impact of climate change.
Commitment to Energy Star Product Leadership
In 2014, the company offered nearly 300 Energy Star-certified models in a range of product categories including clothes washers, dishwashers, refrigerators, TVs, computer monitors, room air conditioners and LED lighting. LG increased its total sales of Energy Star-certified products by nearly 18 percent from 2013.
LG expanded its efforts in 2014 to further promote the Energy Star brand. American consumers purchased more than 1 million LG products that were awarded the “Energy Star Most Efficient 2014” distinction, which helps consumers easily identify the most efficient products among those that have earned the Energy Star label.
LG also celebrated a key industry milestone in 2014, introducing the ultra-efficient LG EcoHybrid Heat Pump Dryer, the first recipient of the coveted 2014 Energy Star Emerging Technology Award. The LG EcoHybrid dryer uses 50 percent less energy compared to conventional electric dryers. LG also was the first to announce Energy Star-certified gas dryers in 2014, even before the new U.S. Department of Energy efficiency standards for dryers took effect in 2015.
Stepped-Up Community Outreach and Education Efforts
Expanding its efforts to change consumer behaviors in 2014, LG generated millions of consumer impressions with its stepped-up public education and community outreach campaigns about the impact of climate change.
Chief among them was LG’s industry-leading support of EPA’s first-ever community service-themed Energy Star Change the World Tour, a nationwide tour bringing public and private organizations together to make a difference in people’s lives through community service focused on energy efficiency. As a major technology provider for the tour, LG supported energy-saving upgrades at multiple tour stops, including installation of an Energy Star Most Efficient LG 65-inch class HDTV and Energy Star-certified commercial clothes washers for homeless veterans at a VA facility in Phoenix, Arizona.
Throughout 2014, LG integrated key messaging about fighting climate change in creative ways. This included celebrating Earth Month on the LG billboard in the heart of New York City’s Times Square where LG displayed a public service announcement encouraging children and families to “fight climate change with TEAM Energy Star.” The PSA, which aired throughout April 2014, generated an estimated 18 million impressions.
Among other 2014 initiatives, LG collected more than 1,400 “Change the World-Start with Energy Star” Pledges and reached more than 20,000 fans with Energy Star messaging at the NCAA Final Four in Atlanta, Georgia, leveraging LG’s role as Official NCAA Corporate Partner.
EPA Recognizes Excellence and Leadership
The 2015 Energy Star Partner of the Year-Sustained Excellence Awards are bestowed upon organizations to recognize their contributions to reducing greenhouse gas emissions through superior energy efficiency achievements.
According to the EPA, these winners have reduced greenhouse gas emissions by setting and achieving aggressive goals, and employing innovative energy-efficiency approaches. These awards recognize ongoing leadership across the Energy Star program, including energy-efficient products, services, new homes and buildings in the commercial, industrial and public sectors.
Since its inception in 1992, Energy Star and its partners have helped prevent a total of more than two billion metric tons of greenhouse gas emissions. In 2014 alone, Energy Star and its partners provided more than $12 billion in societal benefits due to reducing damages from climate change.
