New Survey Reveals Gap in Heat Pump Awareness Among Homeowners, Contractors

Midea has unveiled recent survey results that found more than half of homeowners are not fully aware of heat pumps and their function, and therefore have not considered the purchase. The survey conducted by Atomik Research shows a considerable awareness gap of the potential of heat pump technology amongst homeowners and contractors, as well as a willingness to embrace heat pumps with proper understanding of the technology.

Heat pump adoption has been rapidly rising, and with ongoing federal and regional legislation and incentives, adoption is expected to continue to increase in 2024.

Further highlights from this survey show that:

• 80% of homeowners claim to know what a heat pump is despite over half (54%) being unsure or unknowledgeable about its full capabilities, particularly its ability to provide both heating and cooling.
• Just 4% of homeowners are aware of a modern heat pump’s ability to maintain 100% heat output at temperatures as low as -4 F.
• Nearly half of homeowners (49%) indicate the main reason they would be hesitant to switch to a heat pump is because they don’t know anything about it.
• 70% of contractors indicate they do not know that today’s advanced heat pumps are able to generate 100% heat output to a minimum temperature of -4 F.
• 87% of contractors even say they would be more likely to consider switching to a heat pump in their own homes after learning more about the performance and cost-saving benefits of modern heat pumps.

The Department of Energy realizes the under-tapped potential of heat pumps in decarbonizing living spaces, promoting engineering advancements through the Cold Climate Heat Pump Technology Challenge and incentivizing heat pump adoption through tax credit programs within the Inflation Reduction Act. In response to these initiatives, major manufacturers have accelerated the development of advanced heat pump solutions.

For more information, visit midea.com/us.